Social media is a collaboration of all the tools that the consumers of today use on a regular basis. Blogs are being written and read more often than print media, and user-generated content is being produced for free, every second of the day. People are building digital relationships with those of similar interests via giant social networks and turning them into real-life friendships and business relationships.
The line that was previously drawn between digital media consumption and everyday in-hand media consumption is blurred, as are the relationships that cross from digital chatter to real-life hand shaking.
The time to learn, implement and execute upon a social media and content marketing strategy is now. You do not want to wait until your biggest competitors have adapted a successful social media strategy, or you will be left behind.
If you’d like to train your staff on the best practices in social media, or would like to schedule a WebEx that addresses questions specific to your online publishing company, please contact Kim Mateus, via email or phone (401) 293-0401.
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