What companies need to know about a social media strategy
It isn’t news that social media is popular. But what do companies actually know about social media?
Sure, it’s a great way to stay in direct contact with consumers that appreciate your brand. It’s always positive to do so, and since sharing is so popular among social media users, it can increase brand awareness.
What about actual results though?
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Numbers and statistics are important in social media, just like any other aspect of online business. Stats measure performance and ROI. These figures can then be used to look at communities as a whole to see what they are responsive to, and what they don’t like.
A recent article from Mashable discusses skills that should be found in all social media teams. These skills include: customer advocacy, writing skills, editorial planning and reporting.
A combination of business skills and social skills will help to form a social media team that can interact with consumers appropriately, while keeping an eye on the return on investment.
For more on this topic, check out the Mashable article that discusses five necessities for social media.
