You’ll find better keywords for your SEO copywriting campaigns once you start thinking like your customers
Over 500 changes will be made to Google’s search engine this year. As the algorithm that dictates the search results constantly changes, we will continue to monitor these changes and share our knowledge with you.
If you’re an SEO copywriter, online editor, audience development manager, or have any responsibility for Internet copy, you know that the competition in the online publishing world is increasing daily.
A big component of this competition involves the constant battle for page-one dominance in Google search results. The realization that having a page-one ranking on Google can mean a lot of visibility has become a focal point for the industry’s professionals.
As a copywriter, you must make certain that the terminology and keywords you employ in the content you write are the same keywords for which users are searching. Obviously, it helps to know your customers and how they think, especially the vocabulary they are likely to use.
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For example, people who work in the food service industry probably don’t think of themselves as food service workers, so you don’t address them that way. Instead, they probably think of themselves as “restaurateurs” or “executive chefs” or “specialty food buyers” or “restaurant owners,” so you should address them as such.
If you sell “pet supplies” and optimize your site only for that keyword phrase, it doesn’t help if the user is searching for “dog food.” You get the idea. Chunk down from the general to the specific. Don’t just think “automobile accessories.” Instead, think “fuzzy dice.” Think as a customer would think.
What are people searching for online that your product or service will help them answer? What interests your audience? How will they be gratified by the information or product that you have to offer?
The answers to these questions define the core of your online business and are the basis of your keyword strategy.
