The goal of SEO Campaign Management is to increase visibility, which will increase email conversions and lead to increases in revenue!
If you’re a content creator and produce editorial content that you want Google to find and index, SEO Campaign Management is the single most important skill for making money online, whether you publish a blog, books, magazines, newsletters, or any other digital information media.
SEO Campaign Management is a continuous process that requires painstaking research and accurate metrics to meet the demands of the ever-changing Google search algorithm.
Search engine optimization is a never-ending process. Stagnant websites drop in popularity and don’t get new traffic. You can’t ignore SEO, because every online publisher needs traffic from Google to survive and grow. And there’s always new competition. If you’re not gaining in the Google rankings, you’re probably falling.
Ok, you know search engine optimization is important, but how do you know who is responsible for what part of the campaign. We’ve divided up SEO Campaign Management into sections that can be assigned to the appropriate team members. Some tasks overlap or require teamwork for the best results.
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SEO Campaign Management Team
Audience Development
- Create and manage your Google Visibility Report (GVR)
- Create freemium titles and RCLP’s
- Track Google visibility
- Identify email list building opportunities
- Promote freemium and drive traffic to RCLP
- Optimize email conversion flow
Online Editors
- Contribute to GVR development
- Create freemiums
- Use keywords in blogs; link to RCLPs
- Create SEO efficient tags for web content
- Actively reach out to partners to increase external links
Marketing Managers
– Use keywords in product descriptions and promotions
– Use keywords in store product tags
– Use the words customers use
There are no shortcuts to getting high Google rankings. SEO Campaign Management takes time and hard work. You don’t do it once and then forget about it. Once you master the skills, SEO Campaign Management becomes quick and easy to make part of your day-to-day publishing routine.
