10 Criteria for Increasing Open Rates and Conversions on Your EmailNewsletters or Promotions
Mequoda Summit “Profitable Email Newsletter Marketing” Session Review:
In this session, you will learn the 10 criteria for evaluating your email newsletter.
1. Writing Effective and Promising Subject Lines
The subject line of an email is undoubtedly the most important of all. If it doesn’t capture the immediate attention of the recipient, they will delete the email and forget it forever. Learn the secrets to getting the email opened.
2. Captivating Readers with a Compelling Story
Great products seldom stand on their own or sell themselves without someone creating a story. A great email promotion is a sales letter that begins with a story that heightens desire for the product and prompts a purchase decision.
3. Webifying Content to Maintain Interest
By “webification” we mean the most efficient use of all the multimedia and interactive technology available. This does not, however, mean using technology just because it’s there.
4. Increasing Credibility with User Testimonials
Buyers love having their purchase decisions validated. It comforts and reassures them to know that other customers — just like them — have bought and been very satisfied with your product or service. Discover how to incorporate testimonials into email copy.
5. Creating Strategic Order Flow Links
Links and buttons are the vehicles that allow a prospect to navigate your email promotion. Your objective should be to make them as easy as possible to understand and use.
6. Applying User-Centric Labeling and Language
Make the language and labeling in your email friendly and familiar. Experienced email users are familiar with what have become the traditional “road signs” of well-designed email promotions.
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7. Improving Readability and Content Density
If an email is comfortable and easy to read, your prospects are far more likely to keep reading, respond to your sales message and perhaps even forward the promotion to a friend or colleague.
8. Providing Urgency
The prospect has opened your email. They’ve been enticed with a great story and you’ve made it easy to order. Now you must provide a strong incentive for them to buy right now. Providing urgency is key to a successful email promotion.
9. Designing Aesthetically Pleasing Emails
Know your target market and create an appearance that conforms to your visitors’ expectations. We call it the “user’s mental model.”
10. Offering Multiple and Convenient Order Options
Some readers will know immediately that they want the product, while others will need more detail before they decide. Learn where to strategically place links that will make the sale.
You will learn:
- How to use 10 criteria for evaluating your email newsletter.
- How to get your email newsletter through ISP filters and those that reside on the recipients’ desktop.
- How to reach more readers by optimizing the timing of your delivery.
- How to clearly identify the sender so your email newsletter is more recognizable by the recipient.
- How to increase your email newsletter’s open rate with an engaging subject line.
- How to get your email promotions opened and read.
- How to use multimedia and interactive technology to increase interest.
- How to create easy navigation throughout your email promotion.
- How to make your email more friendly and familiar to the reader.
- How to create an appearance that conforms to the recipient’s expectations.
- How to provide a strong incentive for the reader to buy immediately
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