Folio names Kaslik as a 2011 Audience Development All-Star
Bob Kaslik, Sr. Vice-President of Consumer Marketing at Interweave, is one of the eight audience development professionals selected as Folio’s 2011 Audience Development All-Stars.
In its fifth edition of Audience Development All-Stars, Folio has compiled a group of “the most innovative individuals in circulation, consumer marketing and online audience development.”
Folio selected individuals who preside over cross-platform marketing initiatives that are critical drivers of new ideas and strategic directions.
Kaslik has been an integral part of helping Interweave build it’s double opt-in email marketing list with the help of SEO campaigns.
In doing so, he has helped double the net size of Interweave’s email list in less than two years.
At Interweave, Kaslik brings 30 years of direct marketing and consumer marketing experience to the role of Sr. Vice-President in charge of company’s online consumer marketing efforts.
If you’d like to learn directly from Kaslik, he will be teaching a session at the upcoming Mequoda Summit East 2011 entitled Email Newsletter Optimization: 17 Ways to Improve Email Newsletter Performance.
All of us at Mequoda Group would like to sincerely congratulate Bob Kaslik on this momentous occasion.
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