Three external sources for building email circulation
It seems everyone is trying to build email lists nowadays. While paying for a book the other night in Barnes & Noble, I was asked to give my email address in order to be sent messages from the company.
Even with social media gaining more popularity, the power of email is still strong. Many companies have designed respectable policies for privacy, take email correspondence seriously by creating a detailed schedule for the content and take precautions to assure the security behind email communications.
The value is certainly there. The next step is actually growing your list of email recipients.
Those who do end up on your list are your true audience members. These people see your content or your products and have a real interest in what you’re sharing.
So how can you get your email list to grow?
It’s a question we hear a lot at Mequoda Group. Due to the inquiries, we have created a Building Email Circulation white paper that elaborates on the specific methods for building email circulation.
Three external methods for building email circulation
Organic Search – Google is the most popular website on the Internet according to Alexa, the web information company, and even in a tough economy, the search engine giant is reporting revenue gains. Its intelligent algorithm and design to bring content to searchers has spurred its popularity.
Due to this, organic search is a great way of gaining visibility for the niche topics you cover.
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To start making organic search work for you, begin by doing keyword research to determine what related keywords your audience searches for and how competitive these terms are. You can then determine which terms are worth targeting with your content. To do this keyword research, you can utilize the free Google Keyword Tool.
To gain interest from searchers, offer a free product. We currently give away free educational reports and free audio podcasts.
Years ago it was thought that using the word “free” in your meta description or meta title would lead to Google not ranking the page. We of course have seen that this is not true. Offer a free product, make it known that it’s free (use capital letters even!). We aren’t the only publishers who do it and see results in conversion.
In fact, when the word “free” is out front, a 50% higher click-through rate is often times seen. As any direct marketer would say, “’using the word ‘free’ leads to a higher response rate”.
Twitter – As another giant in its own right, Twitter’s140-character tweets have made it easy to briefly share information and spread the word on topics of interest to your followers. Mixing informative tweets with the occasional promotion is a strategy many social media users have adopted.
SEO Press Release Distribution – For each of your free products, create a press release, or multiple press releases, and distribute the press releases via free online distribution websites. Make your press release newsworthy, incorporate keyword phrases and point to the landing pages. For more on executing an SEO Press Release campaign, download our free SEO Press Release Guidelines report.
And for more on building email circulation, join us for our Mequoda Summit Boston 2010. Similar versions of this information have been presented to rave reviews.
