With all the requirements needing to be met for outstanding email campaigns, it can be difficult for online business managers to take care of them all.
Beyond the initial need to whitelist, there are bound to be issues that arise and need to be taken care of. First off, the management of hard bounces cannot be taken lightly. Too many instances of hard bounces or complaints may result in significant penalties that effect deliverability and your email reputation.
Many digital publishers, you utilize an email service provider, have these issues taken care for them. They also typically receive customer support and training so the best actions are taken regarding the health of your email program.
At Mequoda Group, we offer tier-one email assistance with WhatCounts. This includes their support, customer service, and training. In addition, we offer our best practices for email marketing, email newsletter creation, and the management of email campaigns. The management aspect focuses on reporting, including the data associated with open rates, click-through rates, and revenue.
If you’d like to know more about our email consulting offerings, contact Kim Mateus via email or by phone at 401-293-0401.
