Adwords is a cost-effective paid marketing solution used to buy traffic on the keyword phrases your audience is searching.
Some online businesses use Adwords to strictly sell products. I’m sure you have seen these ads before, or have even utilized Adwords in the past.
Some publishers use Adwords to build their email list as they’ve run campaigns primarily for free reports. Searchers would see that there is a free report offered by a website on the topic of interest and go to retrieve it. In doing so, they’d be required to exchange a valid email address to get the free content.
This email recipient would likely be targeted with follow-up emails promoting aligned premium products that would likely be of interest due to their desire in downloading the free report.
Even campaigns promoting paid products will help build an email list as products purchased from websites will often ask for a valid email address to send a confirmation to.
If you want to learn more about Adwords and understand the opportunities it affords, join us for the Mequoda Bootcamp in New York City on January 24th.
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