Discover the five modules for a complete keyword research strategy
In yesterday’s Mequoda Daily, we discussed how to use the Google Wonder Wheel to find related keyword phrases.
If relevant to your content, these keywords can help you build a larger, highly targeted audience.
The Google Wonder Wheel is only one of the methods used in a complete keyword research strategy. In fact, it’s part of a much larger group, which we refer to as Module 1: Explore Your Keyword Universe, found in our Keyword Research Step-by-Step 2011 webinar.
The Five Modules of Keyword Research Step-by-Step 2011
Our upcoming live webinar on keyword research is designed in a step-by-step manner to help you discover an actionable process.
In order to choose the right keywords to drive website traffic, you need to focus on five separate strategies, which have been selected as the modules of our Keyword Research Step-by-Step 2011 webinar. These modules include:
Module #1: Explore Keyword Universe
Module #2: Research Keyword Popularity
Module #3: Differentiate Keyword Competition
Module #4: Organize Keyword Research
Module #5: Track Your Results
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Explore the Online Environment Further
What are the main topics your content covers? Do you know how you rank on these topics?
In the digital environment, companies need to determine the main words and concepts your business’ content is about.
During our Keyword Research Step-by-Step 2011 webinar, we will be using Flora Daily as a case study.
Watching this case study will show you how we began exploring Flora Daily’s online environment by searching for “gardening” in Google. Doing this gave the clearest picture of our current digital competition, which is an extremely valuable part of keyword research.
In addition to knowing your digital competition, it’s necessary to find keyword phrases that you can rank on, and keyword phrases that you have no chance of ranking on. This will help define your targeting strategy while adding emphasis to the keyword phrases and clusters that you should be giving the most attention to.
If you are an online editor, content producer or publisher, this 90-minute program is for you.
You will learn all of the steps to performing keyword research that will help you gain advantage over competitors in the digital landscape.
Register now for Keyword Research Step-by-Step 2011 and discover how to conduct keyword research that will help you target your audience by methodically producing and presenting content that they are searching for. Answering questions from your audience through premium content will help you become a valuable asset while building an interested group of consumers.
