If you’re not knowledgeable on a specific topic, YouTube can help you learn some relevant keyword phrases
How often are you given keyword topics to research that you are unfamiliar with?
As publishers occasionally switch focus towards different parts of their content, it is certainly possible that an editor who was hired for his or her knowledge on a specific topic, may be given the task of building a keyword cluster on an unfamiliar topic.
The Google Keyword Tool can help in this process. It will find relevant keywords and help you get on your way towards building the cluster.
However, if you really don’t know much about a topic, or would like additional insights from knowledgeable sources, you can turn to YouTube.
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YouTube for relevant keyword research
The concept behind this article comes from an SEOmoz post published this past fall.
In the SEOmoz post, the author discusses finding relevant keywords for the term “speech therapy”.
Now, in this scenario, the person doing the keyword research was an SEO specialist working for different clients. This may vary slightly for you, or any online editor, as the topics you deal with might not change as much or be completely alien to you. However, this process may still prove helpful to you.
After using the Google Keyword Tool, the post suggested going to YouTube and entering the keyword.
One great thing about YouTube is that its been making more strides to enhance SEO and descriptions, since it is one of the world’s leading search engines. In this process, many people posting videos are paying more attention to adding content describing the video, a relevant title and tags so the content can be indexed and found.
After video results are retrieved, the post suggested scrolling past the video and looking at the description, tags and comments people were adding. These are the locations where new, relevant keywords can be found for your original keyword phrase.
Then, you can return back to the Google Keyword Tool, enter these new keyword phrases and see what related terms are retrieved, for an even deeper understanding of your audience’s search behaviors.
For more on this topic, and an example given for the term “speech therapy”, check out the article from SEOmoz.
And for more on keyword research, join us on July 12th for our Keyword Research Step-by-Step 2011 webinar.
