Email marketers are paying more attention to the communicational factor of email newsletters.
Doing so puts a focus not only on the content being presented, but on how specifically the email recipients are addressed.
Why should this be the case in email marketing? It’s very important to take note of the stage email marketers are in with their audience members. Some audience members are brand new to the content, and although they are truly interested in it, they may not be familiar enough with your brand to be comfortable buying. Others may be at the opposite end of the spectrum; people who have purchased content before, in the form of single products or yearly subscriptions.
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If you aren’t familiar with the concept of lifecycle email marketing, take a look at this article I wrote last year. It gives a brief summation of the process and how to begin sending emails at the most opportune times, to the best recipients.
If you are ready to begin lifecycle email marketing and need help designing and implementing a relevant campaign, contact Kim Mateus via email or by phone at 401-293-0401 for email marketing and newsletter consulting options.
