Google Analytics Real-Time and Google Analytics Premium are new options for online publishers
Are you using Google Analytics as your primary tool for tracking data associated with the health of your online business? Do you like the features of Google Analytics?
For many online publishers and content marketers, it’s hard to not approve of the job Google Analytics does, as it details traffic, conversions and the keywords that drive in audience members. It affords the opportunity to create funnels so you can track products and downloads. And of the course, the best part of Google Analytics is that it’s offered for free.
Now, Google has announced two new charges to Google Analytics.
Google Analytics Real-Time
The first announcement is about Google Analytics Real-Time. According to Google, this real-time feature is “a set of new reports that show what’s happening on your sites as it happens.”
Current users of Google Analytics realize this is a big change, since it took 24-hours to report the most current before.
Google says that real-time will help with social media tracking and campaign measurement. With the immediate ability to track results, you will be able to see how social your blog posts go as you post on social media, and you have the opportunity to make sure campaign data is being tracked as soon as campaigns go live.
Real-Time reports are only available in the new version of Google Analytics. These reports have been rolled out to some users, and should be available to all in the coming weeks. If you don’t want to wait to be part of Google Analytics Real-Time, you can sign up for early access.
[text_ad]
Google Analytics Premium
Google is now offering a premium service for their largest customers. According to Google, Google Analytics Premium was developed around the notions of more data, advanced tools, dedicated support and guarantees.
This summary of the services was listed on the Google Analytics Blog:
- Extra processing power – increased data collection, more custom variables and downloadable, unsampled reports
- Advanced analysis – attribution modeling tools that allow you to test different models for assigning credit to conversions
- Service and support – experts to guide customized installation, and dedicated account management on call – all backed by 24/7 support
- Guarantees – service level agreements for data collection, processing and reporting
All types of online businesses can now utilize Google Analytics Real-Time for up-to-date metrics. Larger business can pay for a premium service and have a larger range of services to help monitor the health of their online business.
