Google Aims to Improve Quality of Search Results

With a new algorithm change, content farms are expected to suffer

Google announced recently that it has made a major change to its algorithm.

Before you start to worry, this algorithmic change is designed to target content farms.

Content farming, a term for low-quality websites whose main goal is to attract website traffic by keyword stuffing, is seen by most users as obtrusive and annoying. Quality content on original websites is often under-ranked within search engines because of content farms.

Google’s algorithm change is expected to impact almost 12% of US-based Google queries by reducing rankings of low-quality sites and providing better rankings for sites with high-quality content.

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If Google is able to get rid of content farming websites, online publishers and search engines users alike can rejoice. For online publishers, their high-quality content may see better search rankings while search engine users will receive better content in a quicker, easier way.

As Google has received complaints in the past about low-quality content, this change may help the search engine giant regain trust with any dissatisfied user.

What are your thoughts on this change? Do you think it will help quality content find a larger audience? I’d love to hear your thoughts.

For more on this topic, take a look at this article from Mashable.

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