Email newsletters are the ideal product for content marketing. They incorporate informative and actionable content with aligned products. These components have value to both consumer and publisher; the consumer gets content they are interested in, and the publisher gets the chance to generate money through their email file.
Email newsletter marketing can create a mutually beneficial relationship when the mix of content is right. Too much promotion will annoy readers. No promotions at all will make it hard for digital publishers to justify having an active email program.
Digital publishers need to come across a balance of promotional and editorial content. At the very most, there should be a 60/40 distribution, with 60% of the newsletter comprised of editorial content. The other 40% could be promotional in nature. Editorial content should always be more than promotional content.
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–Building Email Circulation: This webinar provides 41 ways to increase website traffic and conversions.
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–Email Subject Line Smackdown: This webinar shares the insight of three top copywriters as they discuss the subject line archetypes they prefer and why.
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