Have your words work for you, even when you’re not working
SEO is my favorite audience development strategy for two main reasons.
First, when you take the time to focus on your SEO strategy, and you pay close attention to the right keyword phrases, you are targeting the best possible audience members.
I realize that search is habitual. I knew it before Pew Internet & American Life ever released its research. I knew it because I realize how impactful search is to my own online activities.
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The second reason I love SEO is because it works when I’m not. In the middle of the night we still experience conversions from audience members who searched a term, found a free report, and traded their email address for it. SEO leads to these late-night conversions, and it’s all because of the content.
Do you see your content ranking well in search engines? Are you receiving conversions well after you’ve stopped actively working for the day? If you need to have your editors or copywriters trained in SEO strategies, we provide a 12-lesson, one-on-one SEO copywriting program designed to fit your schedule.
After completing the program you will be given certification, and you will be prepared to optimize your content for more conversions.
For more information on this program, contact Kim Mateus via email or by phone at 401-293-0401.
