Check out these statistics on Social Media sharing
Return on investment is typically on the minds of publishers. For a while, the ROI from social media was hard to determine.
Fortunately, some businesses have come out with findings on how much social network shares are worth to their business.
The company that brought forth this information is Eventbrite, a popular event ticketing website.
Before sharing the findings from an article on Mashable, it’s worth stating that this website has commerce components. If you are operating similarly, you may be able to learn a thing or two from looking at these findings.
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Social Media Sharing
Here is a breakdown of what a share is worth on different social media sites:
-One share on Facebook = $2.52 in sales
-One share on Twitter = $0.43 in sales
-One share on LinkedIn = $0.90 in sales
-One share via email = $2.34 in sales
From the data you can see that Facebook shares are the most valuable to Eventbrite in the B2C world. An email share is closely behind, which reinforced the value of respectful email marketing.
For more information on the value of social media sharing, check out the original article from Mashable.
