Carl Kravetz, publisher of Vida y Salud, discusses five online partnerships for success in today’s Building Online Partnerships webinar
Life is like riding a bicycle. To keep your balance you must keep moving. – Albert Einstein
Some of the most successful business strategies stem from philosophical ideologies about life itself.
The above quote from Albert Einstein touches on a life lesson, yet relates directly to a business concept I recently heard from Carl Kravetz, publisher of Vida y Salud.
Carl has developed a multitude of online partnerships that have allowed Vida y Salud to become a market-leading organization with minimal internal staff.
In seeking out partnerships, Carl has focused on the notion of balance to achieve the precise relationships he knows will lead to success.
In every instance, Carl looks for the balance of what each partner can do for one another and whether money should change hands. During an interview at the Mequoda Summit West 2011, Carl told me that each partnership he is engaged in is different, but they all have to abide by the same mission of helping Latinos live healthier lives by supplying them with useful information. That is the main filter he used while analyzing each potential partnership, and the criteria for reaching a balance between partners.
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When he provides content to his partners, the goal of expansion is to help his users improve their ability to find Vida y Salud’s content. This includes creating opportunities to link back to VidaySalud.com, so the audience members can go into more depth with the content.
Carl will be sharing the story of Vida y Salud and the six online partnership types he has used to turn the website into an industry-leading company with hundreds of thousands of registered users.
Our Building Online Partnerships webinar is for CEOs, publishers and business unit leaders who want to develop a profitable digital business with minimal internal risk and upfront investment.
The content within this webinar will cover strategic partnerships that have helped Vida y Salud achieve market dominance within 24 months. These five partnership types include:
-Content Partnerships
-Audience Development
-Sponsor Partnerships
-Sales Partnerships
-IT Partnerships
If you want to discover strategies for finding and engaging in mutually beneficial online partnerships, join us today at 12:30 pm ET for our Building Online Partnerships webinar with Carl Kravetz of Vida y Salud.
