Use the power of email to reach your audience in different ways
In yesterday’s Mequoda Daily, we discussed two methods for using email to sell products and build your audience.
The sales letter email and the circulation builder were the examples described.
Today, I’d like to continue discussing email types that online businesses use to engage audiences members with these additional methods.
Three email types for audience engagement
Email Type #1: Single Article – A single article should focus on one main topic that informs or entertains, or preferably does both. A proper design will help the article create brand recognition and promote products while providing valuable content.
The beneficial components of a single article email includes:
-Preview pane
-Nameplate
-Featured post
-Main sponsor
-Featured product
-Interrupter text ad
-Conclusion text ad
-Subscription admin
[text_ad]
Email Type #2: Article Summary – An article summary works best when you have multiple articles to share with your audience. This email type includes the headline of each article, a brief summary describing the article and a link back to the original post.
The beneficial components of an article summary email include:
-Preview pane
-Nameplate
-Post snippets
-Featured product
-Sponsor ad
-Interrupter text ads
-Conclusion text ad
-Subscription admin
Email Type #3: Product Review – A product review is designed to communicate the benefits of a product, why the product has value and who the product is right for. For the best results, a product review should align with informative editorial content, preferably published the day prior.
The beneficial components of a product review email include:
-Nameplate
-Product review related to previous day’s editorial
-Featured product
-Embedded links
-Conclusion text ad
-Subscription admin
29 Ways to Increase Website Traffic
Today’s live webinar, taking place at 12:30 pm ET, focuses on over two dozen ways to increase website traffic.
Email is among one of the five main methods for driving website traffic. The others include: search engines, direct traffic, referring websites and paid media.
If you would like to learn more about using email to increase website traffic, including specifics for each type, join us today for 29 Ways to Increase Website Traffic.
By joining this webinar, you will have the opportunity to receive an audience development checklist with all of the traffic driving strategies, in addition to detailed commentary from Mequoda Group CEO Don Nicholas.
This webinar is for anyone responsible for building website traffic, from online editors to marketing managers.
Sign up now for our 29 Ways to Increase Website Traffic webinar, as it’s your last opportunity to join the event live at 12:30 pm ET.
