Digital magazine publishing is at a really exciting place in its evolution. It’s currently residing where digital devices and consumers can reach it. This is exciting because magazines can remain portable, linear, finite, collectable and cohesive – while going digital.
With these major changes comes advice from industry members who experience the evolution head-on. At our live events, like the Digital Publishing Bootcamp that starts tomorrow and this fall’s Audience Development Summit, our speakers divulge similar information on the changes they’ve gone through as digital publishers working to discover the most beneficial strategies for digital production creation and distribution.
In a recent article from The Media Briefing, Raju Narisetti, the Wall Street Journal’s digital chief was interviewed on his thoughts for digital publishing growth. I’ve highlighted three important notions from this interview below.
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Digital publishing advice: Play in free and premium models. The Wall Street Journal is doing this by offering a premium, subscriber-led model at wsj.com and giving free content to audience members through sites like Marketwatch and Smartmoney.com.
Digital publishing advice: Meet your audience everywhere. As Narisetti stated, “no matter where our consumers want to consume our content, we’ll be there, as long as they are willing to pay.”
Digital publishing advice: Recognize print’s place in your organization. Print may not be dead, but it certainly isn’t incredibly active for many publishers. “Print’s never going to go back to its glory days,” Narisetti said. It’s important to determine how, if at all, print still plays a roll in your organization that is cost effective.
Do you agree with the above digital publishing advice? Do you have any additional advice to share? Please add your thoughts in the comments below.
