Extensive keyword research is a digital publisher’s best friend. It is used not only to find what audience members are searching for, but it also helps quantify competition and the cost associated with keyword campaigns.
Beyond the well-known Google Keyword Tool, there are a couple of additional free tools that will help you develop your keyword strategy.
Wordstream provides a few free tools for keyword research, including a keyword suggestion tool, keyword niche finder, keyword grouper, and negative keyword tool. The free version doesn’t include the complete set of data, which is offered at a premium price, but you can still get ideas of aligned keywords from using the array of free tools.
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Are you about to launch a new CPC campaign? Have you considered the associated costs? For publishers in this situation, the Google Traffic Estimator can be useful.
After filling in a keyword or phrase and entering the max CPC price you’d be willing to pay, data is collected, including: global monthly searches, local monthly searches, estimated average CPC, estimated ad position, estimated daily clicks, and estimated daily cost.
Do you have any other recommendations for free keyword tools?
