LinkedIn is getting brands more involved
LinkedIn isn’t just for professionals anymore. The features from the popular social network are adding product and service recommendations to company pages.
The products tab is the real new part of this equation. Brands have a lot of ability to customize this tab so interested parties can get a real sense of what the brand is about.
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According to a Mashable article that interviewed Ryan Roslansky, the Director of Project Management for LinkedIn, endorsements of products or services become visible to all connections and may become viral due to this fact.
It appears LinkedIn is attempting to incorporate more activities from businesses instead of just business professionals. This attempt is truly important to LinkedIn so it can compete with Facebook and Twitter, which are heavily used by many businesses.
To learn more about LinkedIn’s new tab for products, check out this article from Mashable.
