A survey from BtoB Magazine shreds light on spending for 2011
Traditional online components remain important to B2B marketers in 2011.
In a survey conducted by BtoB Magazine, the largest number of respondents said they expect to increase spending for online endeavors this year (78%).
Among the most popular areas to spend online were on company’s websites, which accounted for 70%. Email programs were the next priority with 68% of respondents realizing its importance. Social media rounded out the top three with 62%.
These results differ from a survey of general US marketers conducted by RSW/US. Among those surveyed by this group, 65% said they would spend more on social media while 47% said they would spend more on email. The survey did not report any increase on spending for website.
For more on these findings, including ways B2B marketers use social media, take a look at this article from eMarketer.
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