In an ideal world, we could write one blog post and promote it the same way on every platform. Unfortunately, that’s just not the case. Email subscribers sign up to your email newsletter to keep up-to-date on everything you’re teaching, showing, and sharing. They aren’t expected to respond to your emails, post comments or do anything more than read.
Facebook Fans, however, are supposed to be beneficial to companies because they bring in an audience willing to comment, share and add their own personal insight.
If your Facebook posts aren’t producing that feedback that you expected, I encourage you to join us December 14th for our first Facebook webinar, which includes everything you need to know about:
How the New Facebook Algorithm Affects You — What should you be doing differently, now that Facebook has been rearranged? The reality is that there are a few things that make for easy promotion and “likes” that you used to be able to get away with that are now obsolete. In this webinar, you’ll discover the new methods for getting people to click and comment on your links while causing a boost in SEO rank back at your site.
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How to Write Facebook Posts That Elicit Comments and Drive Traffic— Surely you can’t help if someone’s tastes change and they lose interest in your brand. However, you can be proactive when it comes to content and frequency. You can do this by creating a publishing schedule for your brand’s Facebook page. Be sure to stick to the schedule, whatever you decide the frequency should be. Making updates too often or too infrequently can both be issues, so find a happy medium.
How to Build Your Fanbase and Grow Your Community — One of the biggest talking points when it comes to Facebook is how you will deal with customer comments. Great comments and questions are always encouraged and can be used as testimonials, but how should you deal with negative feedback? We’ll show you how to turn negative comments into positive interactions that make you look good. We’ll also go over how to elicit comments and more involvement on your page, as well as why disabling wall comments is a bad idea.
This 90-minute Facebook for Publishers webinar is designed for editors and audience development professionals as well as CEOs and Publishers, as an in-depth workshop on developing your company’s social media policies and strategies in all levels of your organization. It’s the only way to be truly successful in the digital age. Attendees will learn both fundamental and advanced strategies behind a successful Facebook campaign, so register now.
