These types of loyalty-building emails will help
If you aren’t engaging in trusted email marketing campaigns, you will have trouble building loyalty with your audience.
Without loyalty, your email marketing list will surely suffer.
According to research from ExactTarget and CoTweet, 90% of email subscribers have opted out of permission emails at one point or another, citing frequency or poor content as the reason.
When it comes to successful email marketing, loyalty programs are reported to be the most attractive to recipients. In a recent study from Experian CheetahMail, loyalty programs outperformed bulk mailings with open rates 40% higher, click rates 22% higher and transaction rates 29% higher.
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Types of loyalty emails with open rate and click rate
Here are the findings from the research:
-Reward arrival emails: 126.4% open rate, 19% click rate
-Welcome emails: 58.5% open rate, 9.7% click rate
-Statements email: 56.1% open rate, 6.5% click rate
-Redemption reminder email: 53.6% open rate, 11.4% click rate
-Survey email: 51.1% open rate, 12.4% click rate
-Renewal email: 50% open rate, 11.2% click rate
-Status level email: 49.7% open rate, 7.9% click rate
-News email: 30.7% open rate, 9% click rate
-Loyalty promotions email: 26.2% open rate, 3.5% click rate
On average, loyalty emails averaged $0.21 per email while bulk mailings averaged $0.17 per email.
Take these email types into consideration while planning your next email marketing campaign.
For more on this data, take a look at this article from eMarketer.
