You’re not SEO blogging until you’re up to your eyeballs in keywords and inbound links
When you launch a blog, your main goal is to increase website traffic. If you’re ad-driven, then this is especially important, because advertisers are going to be looking for sites that fit their products with the most traffic. If you’re product driven, then you’re really trying to get people to your website to eventually buy or subscribe to a product.
At the end of the day, the purpose of free content on your blog is to eventually make money. That’s why it’s so important to write every blog as if it’s eventually going to sell something—ads, products or otherwise.
The following SEO blogging mistakes that editors often make can often lead to a missed opportunity.
SEO blogging mistake #1: Forgetting to use keywords in your blog titles
Always do your keyword research before posting a blog. A catchy headline will only be good for traffic for a day to a week – a month at the most. An optimized headline will keep traffic coming in for months and years.
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SEO blogging mistake #2: Not using your article title as your URL
Using numbers in your URL to identify the name of your article leaves you with a missed opportunity to add your keywords in an important place where search engines will look for them. Take a look at the URL for this article to see how we’ve included our keyword “seo blogging” in the URL.
SEO blogging mistake #3: Forgetting to use keywords in your article copy
Having your keywords in the title is the best way to get ranked, but if you forget to use them in your article, search engines may be able to find another well-optimized article to rank ahead of yours.
SEO blogging mistake #4: Not sharing your article on social networks
Sites like Twitter.com have been proven to increase how quickly an article gets indexed. How many “retweets” an article gets also seems to have a high value in the new Google algorithm.
SEO blogging mistake #5: Not blogging often enough
First of all, make sure all of your entries are dated. Next, pick a frequency and stick to it. It’s simple: the more you update, the more frequently your users will visit and search engines will index you. But don’t sacrifice quality for frequency. After all, the reader should trust that you posted something worth their time.
Think that’s all you can do to screw up SEO? Not a chance. Keep your eyes peeled for more mistakes to come!
