Audience development and editorial management strategy: talk about everyone else
When you write a daily blog, it can be a strenuous exercise to come up with original ideas day after day. Luckily for editors, there really are plenty of external sources of content that we can pull from to come up with our own original content. Here are just three great places that will help you fill your quota:
Link Reviews
When you’re on Twitter, it’s common practice to re-tweet links and link to articles you find interesting. One trick we’ve found to be helpful with this is to write link reviews. In a link review, you’re writing 300 words about an article that you want to link to. This is especially helpful for Twitter because instead of sending someone to an external site, you can first send them to your site, and then pass them along to the next site. Hopefully they’ll sign up for you email newsletter in the process.
Guy Kawasaki is famous for these types of blogs on his Holy Kaw! blog.
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Event Reviews
Events aren’t just person-to-person, they’re also online as you know. There are plenty of free webinars online that you can sign up for and start taking notes. In the B2B world this is often easier to do than in the B2C world because the B2B realm is tossing webinars at you left and right to sell a product. In the B2C world you can still find them, the task just might be a little harder. In any case, you know your industry and whether you have free events at your fingertips.
If you do, it’s easy to listen in for an hour or so and create a quick take-away post of everything you learned in the webinar that you can pass along.
Product Reviews
Is there a product you use or read that makes you better at doing your job? Everyone appreciates a real opinion on products they can purchase, and affiliate links can make you money. Depending on the size of your audience, affiliate commissions can be a major money maker for you like it is for many bloggers. If you don’t already have an Amazon affiliate account, get on that. If it isn’t a product on Amazon, look at the site for the company or product for a link that says “affiliates”. Many sites have it at the very bottom of the site.
