Tips on email segmentation, email engagement, and email creation
What is the number one reason to segment your email marketing list? According to some older data from eMarketer, the main reason behind segmentation is to increase open rates. That data may be a few years old, but the reason is likely the same today.
Sure, the point of email marketing is to ultimately generate revenue through sales, but without opens, none of your products will get sold. The interesting thing about segmenting is the connection it has with email engagement and email creation.
Email engagement depends on the content and how it’s presented. If the content is bad and the template is unattractive, then users will not stayed engaged. They will not become or remain consumers either.
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So in order to get a list worth segmenting, you need to first engage your audience.
This article from MarketingProfs has some helpful tips for engaging email subscribers.
However, before taking into account the information on engagement, some email marketing need to take a step back and consider email newsletter design, writing for email or mobile email design.
After understanding those processes, take a look at some of these tips on email segmenting from Delivra.
Email is one of the best ways to generate revenue for digital publishers, if they understand its delicate nature, and how to communicate with their audience through email newsletters and promotions.
If anyone needs to be convinced of the importance of segmentation, look no further than the new policies being imposed by large email service providers (such as Gmail). ESPs are now employing algorithms that have started giving email messages with low interaction rates the express route to your customers’ spam folder. You can find more information here – http://spotright.com/digital-marketing/say-goodbye-to-the-days-of-lazy-email/
Using segmentation strategies increase relevancy and interaction in order to combat the dreaded destination of the spam folder.