Offering free, valuable content has attracted enough sales to earn this company tens of millions of dollars.
The many recurrent themes of the Mequoda System—offering value, building community, driving traffic with free content—are rarely executed with the level of grace held by The Daily Reckoning.
As the hub of Agora Financial‘s online marketing strategy, The Daily Reckoning is the financial advisory company’s flagship free email newsletter and website.
The Daily Reckoning is also Agora’s gateway into a business relationship with its customers. Those relationships end up earning the company millions of dollars annually. Any publisher looking for success online would benefit from mimicking The Daily Reckoning‘s strategy.
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Two very important components to that strategy:
1) The Daily Reckoning is free, and works as a gateway to product sales.
“Agora Financial is our (umbrella) brand, but we don’t market Agora Financial, we market the Daily Reckoning, because we want our customers to come in, free, from the Daily Reckoning” and buy products from Agora Financial, explained former Agora Director of E-Commerce and Web Marking Andrew Palmer.
2) The Daily Reckoning provides genuinely great content.
“We’re not just a business, we’re a community,” said Palmer. “People buy our products because they recognize who our editors are, and that there is value in our products.”
Agora has a sophisticated system for taking customers interested in free content and convincing them to pay for newsletters, books, events and other products. To learn how Agora uses our Mequoda best practices to generate tens of millions of dollars, read The Daily Reckoning Case Study today.
