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“Never stop testing, and your advertising will never stop improving,” said David Ogilvy, known as “The Father of Advertising” the “Original Mad Man”. Even our best-performing publishing partners—who publish on  

In the past, we have reviewed how to use the concepts of Six Sigma in subscription marketing and testing and then creative offer testing for subscription pricing. We shared a story  

We talk a lot about digital magazine subscription marketing around here, and unwittingly neglect your very important print publications. Once you’ve established your subscription price strategy, the next problem to solve  

I find myself publishing digital books, magazines, and newsletters as I have transitioned away from print over the past decade. I wish I could say that I made this transition  

Are you utilizing this one important part of your email marketing program? Have you ever heard that timing is extremely important to the success of email marketing programs? Sometimes this timing  

Is it somehow improper for email newsletter editors to support audience development efforts? Is it wrong for bloggers to promote a product from an advertiser, or from themselves?  

The best email marketing campaigns don't hit the snooze button on engagement – they wake up early and go to work every single day The worst thing you can do to  

This was my 3rd time attending MANTS in Baltimore, MD earlier this month. It was definitely colder than I have ever seen it. Temperatures were in the 20s with windy  

One of the most important email marketing guidelines you'll encounter is how to confirm subscribers to your email list, and there's always time to change your mind. When you think of  

You may be sitting on four significant hidden assets that you can use to build your email marketing lists quickly Do you realize that you might be sitting on a few  

You’ve likely heard us talk about Six Sigma email marketing campaign management so much that you think we invented it. While we certainly did not invent Six Sigma, we have  

We recently started working with a publisher who came to us looking to sell more magazine subscriptions. When we started talking about the importance of building their email circulation, the