Mequoda provides actionable ideas, inspiration, and advice for gardeners, cooks, and crafting enthusiasts—with the goal of improving their lives and increasing personal enrichment and enjoyment. We operate five multiplatform consumer brands, including six magazines, 28 email newsletters, and more than 100 digital books. We partner with dozens of sponsors to help them market their products to our audiences.
For nearly two decades, Mequoda has explored and expanded the evolving art and science of multiplatform publishing and marketing. With in-depth research, aggressive testing, and cutting-edge strategy, Mequoda has developed a reputation as an industry leader for building and operating multiplatform communities that serve, engage, and delight consumers, sponsors, and affiliates.
Mequoda also partners with other publishers to develop content-driven web and email marketing programs that maximize audience development, customer engagement, revenues, and profits for online subscription and membership marketing systems—and Mequoda seeks additional partners with valuable content and strong databases to launch new programs.
Mequoda clients and partners who have launched web and email subscription and membership marketing programs with Mequoda’s proprietary and custom-built Haven WordPress Customer Experience Management System (CXMS) have seen revenues double, even triple, in five years or less. Please contact us if you want to double—or even triple—your publishing revenue.
The Mequoda Method is based on planning, building, managing, and optimizing subscription and membership marketing systems for publishers and that starts with a proprietary seven-strategy approach called CAROTME (Content, Audience, Revenue, Organization, Technology, Measurement, and Economics):
Content Strategy
Mequoda develops a plan that leverages existing partner content, strategizes new content, schedules content publishing, and optimizes member contact frequency. Strategy includes clear identification of content purposing to serve both basic (free) subscribers or members and premium (paid) subscribers or members.
Audience Strategy
Mequoda develops plan for acquiring basic and premium subscribers or members for partner that also leverages existing databases and other media assets. Strategy includes Google keyword research and website navigational taxonomy development to support subscription and membership programs.
Revenue Strategy
Mequoda reviews partner products and pricing and develops a 12-month price, offer, and incentive testing plan to be executed with Six Sigma Marketing discipline. Strategy includes conversion and renewal pricing plan, subscription and membership positioning, copywriting plan, and subscriber and member retention tactics.
Organizational Strategy
Mequoda reviews partner organizational structure and identifies roles and responsibilities for integrating partner and Mequoda teams, in support of successful subscription and membership marketing systems. Strategy includes leveraging existing structure and resources to optimize performance.
Technology Strategy
Mequoda leverages for partners its proprietary state-of-the-art Haven Content Management System (CMS) in connection with Mequoda’s Customer Experience Management System (CXMS) that has the ability to integrate all web, email, social media, and fulfillment activities—including third-party systems. Strategy includes development, maintenance, and upgrade plans for new subscription and membership marketing systems and shared resources that make Mequoda’s platform a cost-effective choice for publishers of all sizes.
Measurement Strategy
Mequoda identifies partner key performance metrics, used to both track and forecast performance of new subscription or membership marketing systems. Strategy includes industry and system benchmarking, variance reporting, in-depth analysis, and recommendations and action plans for optimizing audience, revenue, and profits.
Economic Strategy
Mequoda develops for partners a 5-year financial model that combines key metrics, marketplace trends, and partner-specific situations to provide a forward forecast of basic/free subscription or membership, premium subscription or membership, revenue, costs, and margin.
If you’d like to schedule a meeting to talk about a web and email subscription or membership marketing program for your organization, please click here.
