9 Digital Publishing and Marketing System Case Study Demonstrations Discover how the most successful digital publishers plan, operate, and optimize their digital publishing and marketing systems via a guided tour. One of  

Hewitt to bring real-world success to SIPA 2011 Perry Hewitt, Harvard University’s director of digital communications and communications services—and SIPA 2011’s keynote speaker for Monday afternoon, June 6—will offer a successful  

A Google keyword visibility strategy and valuable, highly targeted content are fundamental to this experienced online publishing enterprise If you have ever doubted the value of keyword research and search engine  

Does this legacy publisher translate from print to online? With so many newspapers going out of business, how has the Wall Street Journal not only survived but thrived?  

The Motley Fool uses its powerful brand to launch seven successful print newsletters for personal investors that will generate $22M in 2005 revenues. Traditional advertising-driven Internet business model takes a  

Taunton’s Fine Woodworking launched in 1975 as a black-and-white quarterly, followed by books on woodworking. A few years ago, they started publishing special newsstand editions, which they now do seven times  

Amazon.com: Bigger IS Better Size may not always matter, but being big certainly does matter (and always has) to Amazon.com. After all, the company’s mission is to be “Earth's most customer-centric  

When I interviewed Chris Kimball for Subscription Marketing in the late 90s, he told me an amazing thing about his business. At the time, he had 250,000 subscribers to Cook's  

LendingTree: Making Matches…Making Money Web watchers were skeptical when LendingTree.com launched in 1998. Despite the surging use of the Internet during the 1990s, those in the know had doubts whether consumers  

How America's Test Kitchen's Revenues have Grown from About $15 million to an Estimated $46 million in Just Five Years… Shouldn't you be Using the Same Strategy for Selling your  

Citizen or participatory journalism, according to the experts, is the act of citizens "playing an active role in the process of collecting, reporting, analyzing and disseminating news and information." So say  

If what we learned in Psychology 101 is true, the basic motivators of human behavior are simple: humans seek pleasure and avoid pain. You either have something you don't want  

Evaluating Risks and Embracing Change: How the Forward-Looking Management of Mother Earth News is Transforming a Traditional Print Magazine Publisher Into a Cutting-Edge, Online Information Provider If your magazine and the  

Agora Financial Network: Understanding the Seven Strategies that Drive the World’s Most Successful Special-Interest Website Network The Mequoda Group estimates that the Agora Financial Network will post top-line revenues for 2006  

Following the Passion When you’re passionate about something, you want to know everything there is to know about it, according to Carol Fitzgerald, president of The Book Report Network. She explains,  

Internet Movie Database: The screen’s big scene By its own declaration, the Internet Movie Database (IMDb) is a HUGE collection of movie information. Its database catalogs every pertinent detail about a  

Pepsi.com, a Very Successful Brand Site, Chose a Target Audience, Explored the Audience's Needs, Determined Their Own Business Goals, and Designed a Smash Hit of a Site The first question everyone  

How They Created the World's Number One Business Website We've been taught that successful website publishing in 2005 means creating happy users and healthy profits. With 10.3 million worldwide unique visitors  

Creating the World’s Most Popular Website for Entrepreneurial Capitalists With 2006 revenues estimated at more than $510 million, up from an estimated $460 million for 2005, the newly formed Forbes Media  

Selling Goal-Setting and Motivational Information to a Niche Market of Nascent Planners and High Achievers: The Goals Guy Thrives with Laser-like Focus on Creating Quality Digital Products, Superior Search Engine  

eBay: People, Places, and Lots of Things Just as the Internet was blossoming in the mid-90s, software engineer Pierre Omidyar established the world’s first online auction site for mostly personal reasons.  

Tim Carter started as a building contractor and decided one day to tell homeowners about remodeling and residential construction by writing a newspaper column. The column started in 1993 and  

The Wall Street Journal's website, WSJ.com, has achieved incredible success by selling print subscriptions online while simultaneously selling subscriptions to their online product. As a result, they are a great  

How copyright enforcement threats, simple site license pricing and credit card auto-renewals drive BeerNet's online subscription revenue growth while maintaining an impressive 90 percent annual retention rate Harry Schuhmacher is a  

PC World Makes OFIEs Work by Giving Them Prominent Placement Near Editorial, Making an Email Address Optional and Offering Plenty of Premiums OFIEs, "Order Forms in Editorial" are embedded subscription forms.  

Boston Common Press, the Publishing Company that Produces PBS TV Show America's Test Kitchen, Uses the Show's Viewership to Drive Traffic to its Free Website, Building a Large Database in  

Online Revenues for Computerworld US Now Account for Over 35 Percent of their Total US Publishing Revenue This Computerworld Mequoda Case Study is derived from one-on-one interviews with Pat McGovern, IDG's  

By refocusing on its core business, this special interest B-to-B publisher has increased revenues four fold since 2000, deriving 80 percent of its new business from online marketing. FDAnews is the  

When the blowout of the U.S. economy a few years ago resulted in a decline in business travel, which was further affected by a general fear of travel triggered by  

With 1.6 million paid subscribers, ConsumerReports.org has more paid subscribers than any other publication-based website. That may not be a huge surprise considering their print magazine has a paid circulation of  

How to Make Money Selling Other People's Books Many of the best affiliates of Amazon.com are losing opportunities to make money. Poor navigation on their web sites and lack of attention  

Venerable guidebook publisher, an early adopter of the Web, continues to refine its Internet strategy. Fodor's Travel, a division of Random House, Inc., has been recognized as the premier  

Laurel Touby started MediaBistro in 1997 in the dot-com heyday with the goal of creating a community for journalists. "We weren't really sure how we were going to make money,"  

In mid-summer, Sara Campbell and the editors of America Cooks decided to run a Christmas cookie contest; the winning recipes would be featured in the December issue. The call for  

The Johns Hopkins Medical Letter, Health After 50 is the Springboard for University Health Publishing's Expansion From a Single Independent Print Newsletter to a Network of 26 Branded Consumer Health  

Skillful Leveraging of Brand, Strategic Site Design and Continuous Attention to the Balance of Traffic to Gated Content Has Contributed to the Market-Leading Position Currently Enjoyed by The Wall Street  

SSWUG.org, a subscription website that provides an astonishing amount of technical information for database administrators, uses three levels of membership to secure loyal, paying customers.  

The folks at Red 7 Media understand that readers consume information in a variety of ways—in print, online, and in person. "Therefore," says Editor and Publisher Tony Silber, "it’s our  

Online job advertising represents a steadily increasing share of the job recruitment industry, with a rate of revenue growth in 2004 that far exceeded that of traditional print classifieds. In  

Some 16.5 million Americans—or 7.5 percent of all adults in the United States—are yoga practitioners, and another 25 million people expect to try yoga within the next 12 months, according  

In previous weeks, we've talked about how using the MBTI can impact the development of your multiplatform publishing team. We've also discussed how different personality types can work better  

Print advertising rates have always been robust. After all, magazine ads have been superior to broadcast ads in several ways: They offer a targeted environment, they offer adjacency, and they’re  

Are you itching to launch a new digital magazine, but you want to do it right, and you don't want to waste money on trial and error? That's completely understandable,  

While the challenge of choosing the right subscription and single copy pricing strategy is not new to magazine publishers, it’s virgin territory for most subscription website publishers and many publishers  

A couple of years ago, Don outlined the attributes of a premium content subscription: not a website itself, but the thing that customers buy – the content subscription. In updating this  

I'll make this quick because I know you're busy. You’re invited to join us on December 8 at 1:00 PM ET for a FREE webinar, 7 Subscription Landing Page Tests  

The only thing standing between you and more revenue is better landing and order pages. But how are you supposed to know what to test, beyond copy, images, and the words  

When WIRED went live with the world’s first iPad magazine – a mere six weeks after the iPad’s debut – it sold 24,000 copies in the first 24 hours. For  

While the Myers-Briggs Type Indicator (MBTI) began as a tool for self-discovery, it has become a widely used tool for building high performance teams in organizations. It provides users with  

When website users are asked whether they like pop-ups, they say no. They'll say they hate them. They'll tell you they're the most annoying things on the Internet. They might