The use of video online is increasing
Those among us with dreams of being film directors and documentary producers can rejoice. Well, maybe not, but the popularity behind online video content is growing. This form of content marketing may be worth a look for online publishers.
One amazing statistic really caught my eye while researching some of the latest trends for online video content. According to YouTube’s blog, over 35 hours of video content is uploaded onto the popular video streaming site every minute.
Can you imagine that? That stat is up from 24 hours of video added each minute, which was reported in March.
YouTube’s Blog continues on to discuss reasons for this growth, which include:
-The time limit of videos has increased from 10 minutes to 15 minutes.
-The upload file size has increased by 10x, up to 2GB.
-Mobile phones can now add video quickly and easily to YouTube.
-More companies are now integrating with YouTube’s API to support uploads from outside of YouTube.
More video trends for content marketing
This influx in video content isn’t just about YouTube.
Online publishers and online retailers are adding video content to their websites to enhance the user’s experience.
For instance, eMarketer released statistics back in the spring on the percentage of the top 50 U.S. retailers that are offering video content. The percentage jumped 378% from the previous year.
Video content can be utilized both onsite and on external sites that house video content. This strategy will help build audiences externally while enhancing the experience on your site.
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How online publishers can start making video content
If you decide to venture into the world of online video content, there are a few different strategies you can go with.
For instance, you will need to decide if you want to hire a video production company to do the work for you, or if you want to set up your own video studio in house.
This decision will most likely depend on how much video content you are expecting to produce, and how much money you are willing to spend.
During our most recent Mequoda Summit in September, Patrick Hughes of Visual Post described a “bare bones” solution for creating an in-house video production studio.
This solution was offered for content producers who want to spend the least amount of money on video while still being able to create valuable content.
Hughes’ suggestion for a “bare bones” equipment solution includes:
-A compact video camera: The Kodak Zi8 or a FlipCam
-A tripod: 785B Modo Maxi Tripod
-A mini light
-Microphones: External microphone (Audio-Technica PRO24CM)
-Editing Software: Apple iMovie (for Mac) or Microsoft Movie Maker (for PC)
-A Computer with speed and capacity
Modern lessons for video content
Video advertisers used to put out advertisements bundled with content in hopes that the consumer would end up watching the video ads. Video content can now be entertaining and content-filled to the point of standing on its own and being desired by the viewer.
Furthermore, content producers can make video content based on an array of subjects, from product demos and video promotions to fun, viral videos and testimonials.
Content marketing, through video, audio or written components, is where the evolution of online publishing is traveling. To master the seven-step, all-encompassing strategy for content marketing, join Don and Kim for our Content Marketing 2010 Seminars. There are currently three more dates announced, which include Denver, San Francisco and Boston.
